Create Value at the Workplace and Come Out on Top

                                                    By Helen Godfrey, MA, NCC, BCC, LPC


Create Value at the Workplace and Come Out on Top.png


Are you finding it tough to survive in the corporate battlefield? Everyone is always vying for that top spot, including you and, with so much competition, you may think that it's next to impossible for you to come out on top.

However, the reality is that working smarter will get you any spot you set your sights on!

Consider the term "creating value." Creating value means accomplishing tasks that will greatly benefit your organization, as well as make you stand out from the rest.

Although you may hit your targets, achieve the most sales, and/or have a flawless attendance record, you may still need to take it up a notch.  

When the powers that be are deciding on promotions, how much value you’ve actually contributed to the company is what really counts! What have you contributed that will sustain the organization and allow it to grow by leaps and bounds in the future?

“If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work.” -Seth Godin

So just how do you create value? What can you do that hasn’t already been done?

Try these strategies to create value, regardless of the type of business you work in.

“Effort will release its reward only after you refuse to quit.”-Unknown

  • Focus on the return on investment. When thinking of ways to create value at the workplace, it's important to consider whether the time you spend on a particular idea or project will yield the desired return on investment.
  • Knowing the end goal before starting down that road is the best way to determine whether or not you should proceed.
  • Spending time doing what others are doing won't allow you to stand out. Work on projects that produce significant returns, from the point of view of financial success as well as market leadership.

“Don’t give up, the beginning is always the hardest.”-Unknown

  • Study the stories of successful businesses. If you take the time to study the stories of successful businesses owners, you'll likely be able to identify what your organization is missing.
  • Changing your focus from doing your job well to creating value, instead, will help you tune in to ways to make a difference in the success of the company.

“A little progress everyday adds up to big results.”-Unknown

  • Seek outcomes that have a lasting impact. Creating value also means doing something that has long lasting results and helps the organization continue to reap ongoing, positive benefits.   
  • Your contributions to building the business will likely be recognized and rewarded.
  • It's exciting to think that you could be on the brink of creating a legacy. In an ever-changing world, you might want to put your mind your attention on the future. Build something that has longevity!

“The secret to success is to treat all customers as if your world revolves around them.”  


  • Understand what customers want. How do you know that you're offering what the customers want?
  • Study your client base so you can assess their needs and find ways to provide what they’re looking for. You can create value for consumers when you understand what they want! Ask questions. Listen. Get feedback.

As long as you keep your mind focused on bringing ideas and solutions to the table that allow your company to continue on its growth path, you'll likely be the candidate to secure that top spot at work. Think outside the box to create lasting value.